Any PC that you can buy is trumped by the flexibility of a picking and choosing by a person who is very well versed in hardware. Alienware is only "good" for gaming because that's what they focus in, but if i focused in building a PC for gaming it would be cheaper and more powerful than an Alienware. Even the most expensive Alienware i could build was $8,600. So how do you expect to spend $15,000 or 10,000 pounds on a PC from a manufacture? You can't, the only way you could spend that kind of money is if you custom built your PC. Your argument is invalid.